While in downtown Clarkston on July 15, many may have seen a video camera focusing on a blonde driving a red Chevy Camaro and wondered what they were filming for. The answer was John Bowman Chevrolet’s new TV commercial.
The commercial, shot by Latreille Advertising & Talent, Inc. featured hometown celebrity Karen Newman, official National Anthem singer of the Detroit Red Wings.
Newman was approached by Katie Bowman Coleman, co-owner of the dealership to shoot the commercial, and accepted.
‘I grew up here, I was downtown all the time at Rudy’s Market, the Mill Pond, all of that,? Newman said. ‘It just feels good to be back and supporting a business that’s been around all these years and still making it work even in these times. They treat their customers like they’re family, too. It was a pretty easy decision to work with them.?
The commercial also features a song by Jo Cain called ‘American Made,? which Bowman has exclusive rights to.
‘Our campaign is going to be centered around American made products, which Chevrolet is one. We are a hometown dealer and Clarkston is our hometown that we love,? Bowman-Coleman said. ‘We want to focus on Clarkston and all the wonderful things downtown. Look for it on TV.?