By Dan Gauthier
A new year provides the opportunity for a new start. This is the ideal time to start planning and producing communications materials you know you’ll need in the upcoming year. It’s a strategy that will help keep your work-related stress to a minimum ? while maximizing the efficiency of your marketing program and budget.
While many people claim they do their best work under deadline pressure, the truth is usually different. Rushing a project increases the possibility of expensive and embarrassing mistakes, ranging from omissions and typos to factual errors or even legal problems ? not to mention the risk of a missed deadline.
By contrast, planning ahead lets you fully evaluate your available options. As a result, the design, content, consistency and effectiveness of your print communications will improve. Instead of costly rush charges, you save money by developing and printing several jobs at once, or by exploring more economical printing and production alternatives.
You avoid the embarrassment of mistakes and the expense needed to correct them.
Planning your communications materials does more than reduce unnecessary stress and expense. It actually makes you a better business manager. Planning ahead for the expected not only allows you to pay closer attention to your day-to-day operations, it also allows you to respond better to the unexpected. It frees up valuable time and resources that can be better spent reacting to the unforeseen problems ? and opportunities ? that every business encounters. And that’s another surefire strategy for minimizing stress ? and maximizing success.
American Speedy Printing Centers in Clarkston offers traditional and advanced printing technologies including full-color printing, graphic design services, short-run digital printing, color copying, high-speed copying, digital color signs, posters and banners, complete finishing services, mailing services, variable data capabilities, promotional products, print management solutions and project consulting.
American Speedy Printing Centers is a member of Allegra Network LLC, one of the world’s largest print and graphic communications franchises linking more than 600 locations in North America and the United Kingdom.
American Speedy Printing Centers is located at 5811 S. Main Street in Clarkston. For more information, contact Dan or Toni at 248-625-8090 or on the Web at www.americanspeedy.com/clarkston.