Versatility, convenience and gourmet are not often used to describe the same thing. These days people can either have a wide selection, fast service or top of the line products. New York Minute is looking to add an ‘and? to that equation.
‘We are trying to raise the bar for a convenience store both in service and product,? said Adam Tracz, advertising and marketing director for New York Minute.
The best way to describe New York Minute is simple: January Kim Welch and his mother Suk Ja Kim’s baby is a coffee bar, pizza parlor, party store and deli all rolled into one.
Patrons can find a wide variety of coffee, from ‘Desperate House Blend? to a less illicit-thought invoking french roast, resting atop New York Minute’s imported Italian coffee bar or enjoy freshly made pizza and sandwiches from the kitchen. For people simply looking for a pop and a bag of chips, New York Minute has them covered as well.
Welch and his staff are not trying to recreate the wheel, rather New York Minute seeks to make vast improvements.
‘We didn’t want to have a cold empty interior. We have warmth and energy,? said Welch.
Customers looking for a coffee on their way to work can be in and out the door quickly. Patrons looking to relax and read a newspaper while sipping coffee can do just that. In one corner of New York Minute, music creates a laid back mood, delightful smells waft from the kitchen and a small car sits next to them. Wanting to give New York Minute’s interior an extra bit of pan’che, Welch found a vintage Fiat 500 on Ebay. The tiny yellow coupe is now enroute to his store.
Regardless of what the store looks like, New York Minute’s fate will be decided by the products offered.
‘I don’t know coffee and I don’t know wine, but I know who to talk to,? said Welch.
From a pound of Jamaican Blue coffee to a Pinot Noir from Zafarana Vineyards in Traverse City, New York Minute has placed an emphasis on quality. Their pizza is a herculean 18 inches and is made without the use of any well water and priced at $7.
‘People want a place like this. People are demanding more gourmet,? said Welch.
Aside from their menu items, beer and wine selection and assortment of latt’s, New York Minute, according to Tracz, also offers a graphics staff to handle design and advertising needs.
Having already rolled into a soft opening, New York Minute is just waiting for the finals pieces of the puzzle to fall into place. A full line of Boar’s Head deli meats will augment their current sandwich menu, new lights will add to the ambience and many office amenities will be added.
‘Customers will have computer, fax, copier and wireless internet at their disposal,? said Trasz.
Located at 9770 Dixie Highway, across from the new Kroger complex at Dixie and Davisburg Roads, New York Minute is open Monday through Friday, 6 a.m.-11 p.m.; Saturday, 7 a.m.-midnight; and Sunday, 7:30 a.m.-10 p.m. Pizza orders or other inquiries can be made at 248-625-5566.